Delivering a long-held ambition.
The Farming Forum (TFF) delivered on a long-held ambition and launched Farmdeals, the free digital national buying group. Powered by FutureFarm.
Farmdeals
Farmdeals is a new digital buying group from the team that runs the UK’s leading online agriculture forum - The Farming Forum (TFF).
Powered by 40,000 registered members, TFF is the largest website in British agriculture and offers a vibrant space where farmers exchange information on anything related to farming.
The challenge.
Buying Groups are a perennial priority topic on TFF. Farmers on the forum regularly point out that high membership cost, lack of national coverage, and minimum purchase commitments pose barriers for more than three quarters of UK farmers, who remain unaffiliated.
Amongst this large group of farmers there is strong interest in a new kind of digital-only, low overhead buying group which charges no membership fees and offers national reach for its products. After watching the topic develop, TFF’s leadership turned to FutureFarm to help build the business - Farmdeals.
Starting from scratch.
Farmers depend on fuel year-round. In 2020, British farmers on average ordered 26,000 litres of fuel, 70% of which Gas Oil (Red Diesel). The high price volatility of Gas Oil, Kerosene and Industrial Heating Oil (also Road Diesel) offered a useful starting point for the larger offering. Farmdeals and FutureFarm worked together to attract a panel of fuel suppliers to cover the main input fuels across England, Wales and Scotland.
In the space of just two months the team beta-launched the service to a select group of farmer customers, while continuing preparations for the introduction o agronomy options later in 2021. The rest is history: by the end of 2023 an incredible 3,000 UK farmers had joined the platform and the team were managing 2,000+ products across all the main input categories.
40,000
UK registered members
6,000
New members per year
385,000
Unique readers
8.5 million
Page views per month
Joining Farmdeals.
Farmdeals is one of the most exciting new ventures to enter the UK agriculture supply market and destined to set the benchmark for retail innovation in ag tech in the years to come.
Farmdeals is free, covers all of Britain and there are no minimum purchase requirements or other strings attached. To support their success and find out more visit farmdeals.ag.
Ready to grow, profit and scale?
The solutions team can demo our platform and show you what’s possible for your business.