Our mission.
We bring digital transformation to agricultural trading. Our platform connects all the players in the food chain, removing friction and cost, while creating fresh opportunities.
How we got here.
The FutureFarm vision is the result of a chance meeting between a technologist and a farmer. It is this: Farmers want to buy inputs and sell produce online, using one authoritative platform of the highest quality.
Seeing itself as a virtual mall where agricultural players meet to trade, FutureFarm built the world’s most advanced online trading platform, enabling economic agents all along the food chain to buy, sell and communicate.
We want to make the internet work for farmers and their economic interest. Our platform significantly reduces trading costs, while giving farmers and their agents much-needed transparency and convenience.
What progress looks like.
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5 agricultural input categories
In less than a year we added Fuel, Crop Protection, Fertiliser, Machinery & Parts and Livestock products to our portfolio.
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Ever expanding deal range
We support an ever-growing catalogue of regularly re-priced inputs for every kind of farmer, from Lands End to John o’ Groats.
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Extraordinary month-on-month member growth
By the end 2023 we will achieve our goal of hosting the largest farm buying community by membership in the UK and we will be live with our first international partnership,
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Multi-channel sales
On iOS, Android and Web - our reach into the agriculture community is without equal.
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White label shopfronts
Traders and buying groups on our platform trade under their own brand, using their own shopfront, their own deals and with their own customers. Ask for a demo!
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Unlimited international scale
We have space for all the players in the food chain, from growers to co-ops to wholesalers to manufacturers, creating incredible new opportunities for the entire industry, across the globe.
A platform that adds value to the entire food chain.
Our path.
The £4 billion per annum UK farm supply business along with the rest of the £30bn UK food chain has been a digital holdout.
Our first successful challenge is therefore to transform how farmers buy supplies. Clients that have chosen to work with us include Farmdeals, the UK’s first digital-only buying group. There is room for many more. Using bespoke-branded shopfronts that faithfully project the heritage and tradition of agricultural brands, FutureFarm offers traditional business a chance to trade online with their customers and even with each other to achieve greater scale and buying power.
We have entered the next stage of our development, partnering with food businesses anchored in wholesaling, marketing, distribution, as well as import and export. We are moving traditionally disparate and offline processes into scaleable, templated and transparent digital transactions. Working with our partners, we are crafting a new framework for businesses to work together seamlessly, for the ultimate benefit of the farmer.
FutureFarm is a win/win for the entire value chain. Farmers benefit by clubbing together virtually, achieving scale and better prices for inputs through their existing suppliers and by gaining access to new buyers for their high quality produce. Suppliers benefit from the instant responsiveness and scale of our platform, achieving more with smaller teams.
The shelf life of fresh produce is never more than a few days, and inefficiencies in the food chain are major contributors to the developed world’s 30%+ food waste problem.
FutureFarm is a recognised leader in handling real-time demand and supply management in the food value chain. So if you need to buy or sell perishable produce or agricultural inputs, our platform is designed to help you find the right buyer or seller - easily, quickly and at the right price.
Farming feeds the world. FutureFarm wants to make the growing and selling of food as easy, seamless and rewarding as possible across the entire food chain.
We’d like you to join us on this journey.