Florian Ritzmann Florian Ritzmann

Episode 9: In conversation with Gerhard Kriel

To mark the occasion of our first international partner launch outside of the UK, Florian Ritzmann and Gerhard Kriel talk about the politics and economics of farming in South Africa, the potential for digital disruption and (of course) Rugby.

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Florian Ritzmann Florian Ritzmann

Episode 8: Making e-commerce work for farmers

The economics of the food chain are broken and farmers pay the price. Farmers buy high, sell low, and the empty produce shelves we saw at the turn of the year show that the situation is unsustainable. In February 2023, FutureFarm launched its newest innovation, Collective Deals, a reverse auction for the agtech industry. In the latest podcast episode, CEO Florian Ritzmann dissects the game-changing early findings, and what the data says about farmers’ online buying behaviours in the digital age.

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Florian Ritzmann Florian Ritzmann

Episode 6: The Beginner’s Guide to Carbon Farming

In episode 6 of the FutureFarm podcast, we return to a popular topic. This time, a panel of specialised agronomists give lesson 101 in one of farming's most exciting and innovative areas of development. Tom Tolputt, Anthony Ellis and Craig Patrick tell us about their own 'journey to regenerative', identify some 'dos and don'ts' for getting started, assess the positives in an agricultural, ecological and financial context, and discuss embedding the principles of regeneration in the next generation of UK agriculturalists.

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Florian Ritzmann Florian Ritzmann

Episode 5: War in Ukraine and UK food independence

The war in Ukraine has generated a furious discussion on food security. Britain is no exception, with policy makers and food industry executives urgently questioning the UK’s dependence on food imports. But how realistic is change? Though the eyes of a wheat farmer, a livestock expert and a food trader we look at the state of UK agriculture today.

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Florian Ritzmann Florian Ritzmann

Episode 4: Price takers vs. Price makers - The dairy perspective

Women in Dairy Award winner Sophie Gregory and husband Tom produce organic milk and breed beef cattle in Dorset. We ask how milk prices are formed and what Tom and Sophie do to get the best price for their product. We then discuss in some detail the state of carbon sequestration in the livestock and dairy space, solicit predictions for food price inflation and Florian admits that he is fond of alcohol.

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Florian Ritzmann Florian Ritzmann

Episode 1: The supply chain

Our panel of arable and fresh produce farmers discuss the impact of supply chain bottlenecks and input price inflation on their business and what it might mean for the coming growing season.

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