Anthony ‘Chocfinger’ Ward bets on ‘Moneysupermarket for Farmers’ startup FutureFarm
Ag Tech startup FutureFarm (www.futurefam.ag) has received the backing of Armajaro founder, Anthony ‘Chocfinger’ Ward as it expands its solution to the global food supply crisis.
High input prices are hurting farmers more than ever, with National Farmers' Union President, Minette Batters one of many leading industry figures calling for urgent action. At the recent Environment, Food and Rural Affairs Committee, she cited inflation levels of over 30% as a contributing factor to the significant issues faced by UK food producers.
FutureFarm has developed an app which allows farmers to buy key commodity inputs with a tap of the finger and is set to revolutionise the way the industry buys inputs, including fuel, fertiliser, chemicals, seed, feedstock, and machinery parts.
Said Anthony Ward: “Commodity inputs and food are still being sold as if the internet did not exist. Markets are inefficient and there are too many players who don’t add value to justify the margins they take. The FutureFarm platform is the first I have come across that levels the playing field and is built to go global, right here from Britain. I see a big opportunity.”
As an investor with vast experience in the global supply chain, Anthony Ward’s involvement represents an important endorsement of FutureFarm’s attempts to stimulate price competition in commodity input buying. His track record in identifying areas for improvement in the global supply chain is aligned with the FutureFarm vision of putting pricing power in the hands of farmers.
FutureFarm CEO, Florian Ritzmann said: “We are bringing the benefits of digital marketplaces to input buying in the UK and putting farmers in the driver's seat. For the first time, UK farmers can compare prices for thousands of commodity inputs on their phones. Soon, they will be able to connect with food buyers here and abroad. With the help of Anthony, we can now export our technology to other countries.”
Further queries are welcomed at florian.ritzmann@futurefarm.ag
Sources:
https://committees.parliament.uk/oralevidence/11535/pdf/
Paraphrase of parliament comment: "Whether it is eggs, poultry, meat, dairy, or even livestock, those feed inflation costs are massive. In many cases, they are struggling to be passed on, because there is the issue of affordability for the end consumer. This is the challenge that we face. Everybody is saying that we need to keep the volume of production up to stop further food inflation being felt as we go into next year. That really is the challenge."
